Společenská odpovědnost firem a její vliv na regionální rozvoj v zemích EU
Abstract
Společenská odpovědnost firem zahrnuje především problematiku životního prostředí
a problematiku sociální, které by měly být řešeny také na podnikové úrovni. Společenská
odpovědnost firem se stává novým faktorem podnikové konkurenceschopnosti, protože přináší
nové tržní příležitosti. Příznivé pracovní podmínky zvyšují produktivitu práce. Společenská
odpovědnost firem také přispívá k dalšímu rozvoji regionů.
The corporate social responsibility (CSR) includes above all environmental and social
problems, which should by realized on the business level too. CRS application becomes a new
factor of the firm competitive ability because brings new market opportunities. The positive
conditions of the work can increase the productivity of production. CSR-strategy contributes
to further development of the regions too.
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